In the energy drink market; most competitors follow the traditional energy drink consumer. They lack product individuality and consumer specific demographics. The name 420 receives a lot of publicity, notoriety and mystique with welcomed wickedness. We know who we market to and can effectively target those consumers. Our cans are attention grabbing, eye-catching statements on the shelf. In addition, our ingredients of hemp seed oil, mate green tea, and guarana makes 420 energy drinks the healthiest energy drinks on the market. In initial testing, our product is favored over the competitors in side-by-side taste tests. And finally, our product appeals to wide range of motivated, trendsetting, fun-loving people.